Our Challenge
Design an engaging and informative brochure for a randomized control trial aimed at reshaping perceptions of the economics major at Northwestern.
The goal was to counter stereotypes, provide clear and objective information about the major’s value, and make the department more welcoming, particularly to women and underrepresented minority students. We were asked to frame economics as broad, accessible, and relevant to students’ real-world interests.
Tools Used
Canva, Adobe Acrobat, Microsoft Word
The Outcome
We created a research-informed brochure highlighting what economics is, what economists do, and why the major matters.
Our design centered student voices and clear, compelling visuals to increase relatability and interest. The final product was distributed to a randomized group of incoming students as part of a behavioral research experiment measuring how better information can shape academic pathways.
What I Did
Content Strategy:
Integrated research findings and departmental goals to help shape messaging that prioritized accessibility, clarity, and inclusivity.
Design Thinking:
Applied a user-centered approach to create a resource that would resonate with incoming students, especially women and underrepresented minorities.
Strategic Communication:
Co-wrote brochure content that clearly explained the value of an economics degree, corrected common misconceptions, and outlined diverse career pathways.
Visual Design:
Collaborated on a clean, accessible Canva layout featuring student testimonials and curated visuals, while maintaining consistency with Northwestern’s brand guidelines.