A strategic marketing plan for Rivian, a premium electric vehicle brand, created as a capstone project for my Marketing Management course at Northwestern University.
During my third and fourth years at Northwestern, I was selected to help design a research-informed brochure for the economics department as part of a randomized control trial.
As part of my Writing & Speaking in Business course, I collaborated with a student team to develop a donor-facing website and slide deck for the Children First Fund, highlighting their United Black Male Educators initiative.
An organizational leadership case study analyzing how former IBM CEO Ginni Rometty navigated a major corporate transformation. Created as a final project for my Leadership in Organizations course at Northwestern University.
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