Our Challenge
Create a comprehensive and actionable marketing strategy for a real-world company using core marketing principles, with the goal of addressing customer needs and driving measurable business results.
The Outcome
Developed a full-scale marketing plan for Rivian, an electric vehicle manufacturer, focused on positioning the brand as the top choice for urban commuters who seek both sustainability and adventure.
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Market research & trend analysis
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Customer segmentation
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Brand positioning strategy
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SWOT analysis
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Marketing mix development
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Digital & traditional campaign ideas
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Evaluation metrics
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Final professional report & presentation
Tools Used
Canva, Adobe Acrobat, Microsoft Word
What I Did
Market Analysis:
Researched Rivian's industry, competitors, and consumers to understand the landscape.
Strategy Development:
Crafted positioning, targeting, and messaging strategies based on research insights.
Creative Direction:
Designed marketing initiatives, including a reimagined social media presence and commercial concept, to elevate brand identity and engagement.
Deliverables:
Designed a polished, professional marketing plan using Canva and presented it to course faculty.